Since 2021, the Singapore Police Force (SPF) and Shopee Singapore have been working hand-in-hand in the fight against scams. Previous efforts included SPF working with Shopee to leverage its logistics and delivery network to distribute anti-scam pamphlets together with Shopee deliveries. As a result, over 200,000 pamphlets were delivered to online shoppers when they received their Shopee orders. This year, Shopee Singapore and SPF have deepened their collaboration and brought the fight against scams into the digital retail space.
In 2021, e-commerce scams were ranked as one of the top scams of concern, with total losses for the year amounting to $5.8 million. To stem the tide of e-commerce scams, the SPF aims to reach out to affected demographics, such as existing online shoppers. Clementi Police Division therefore worked with its community partner, Shopee Singapore, to explore ways to provide advisories in the digital marketplace and to educate online shoppers about scams in an innovative and engaging way.
The result of these efforts is an in-app game developed in collaboration with Shopee Prizes, and launched by the SPF on 16 September 2022. Called “Spot the Signs, Stop the Crimes”, the game reflects SPF and Shopee’s shared commitment to ensuring that online shoppers are equipped with the relevant knowledge to shop safely online and avoid scams. Shoppers answer questions on a variety of scams prevalent in Singapore in a quiz-style game, and are rewarded for their efforts with Shopee coins, vouchers, and other attractive prizes. The game helps to amplify Police’s anti-scam messages to a wider audience, including Shopee’s ecosystem of users, and make them more resistant to being scammed online.
Anti-scam pamphlets distributed together with Shopee deliveries
“SPOT THE SIGNS, STOP THE CRIMES” game developed jointly by Clementi Police Division and Shopee Prizes
SINGAPORE POLICE FORCE
11 October 2022 @ 10:45 AM