SRSM 2024 - From left: Mr Alvin Chia, Group Director (Traffic & Road Operations), LTA; Mr Bernard Tay, Chairman, SRSC; Dr Amy Khor, Senior Minister of State, Ministry of Sustainability and the Environment & Ministry of Transport; SAC Daniel Tan, Commander Traffic Police

The Traffic Police (TP) organises the Singapore Road Safety Month (SRSM) annually in collaboration with the Singapore Road Safety Council (SRSC). This nationwide initiative aims to raise awareness on road safety and cultivate responsible road use.

Over the years, TP has partnered with various agencies such as the Land Transport Authority (LTA), Ministry of Education (MOE), People's Association (PA), and Automobile Association of Singapore.

Launch of Road Safety banners

Campaigns have focused on key safety issues. Public outreach efforts feature engaging visuals, posters, banners, and extensive communication through community networks and social media to promote safer road user behaviour.

Local artistes performing several entertaining skits to raise road safety awareness. From left: Hao Hao, Lee Peifen, Marcus Chin, Xu Chong Fang, Lin Ruping and other co-stars

In 2024, local artistes performed a variety of songs and humorous skits to promote road safety messages for the elderly. The mini-concert was live-streamed via the 'Use Your RoadSense' Facebook page and reached more than 19,000 viewers. In one of the skits, parents, grandparents, and caregivers were encouraged to be good role models to their young ones by adopting good road safety habits themselves.

The carnival featured booths from road safety stakeholders and partners such as the Land Transport Authority, Automobile Association, Singapore Civil Defence Force, SBS Transit, SMRT Corporation Ltd, Workplace Safety and Health Council, ComfortDelGro Driving Centre, AXS, Eyesight.sg and Giti Tires. Through these booths, members of the public could learn about road safety in a fun and interactive way.

 

SRS 2024 - From left: Mr Alvin Chia, Senior Group Director (Traffic & Road Operations), LTA; Mr Bernard Tay, Chairman, SRSC; Minister of State Associate Professor Dr Muhammad Faishal Ibrahim; SAC Daniel Tan, Commander Traffic Police at the launch of the 'Ride Safely' video.

TP and SRSC, with support from LTA, organise the SRS campaign annually as part of TP's ongoing efforts to engage the motorcycling community. Held in conjunction with the National Bikers' Weekend (NBW) since 2022, it has attracted biker communities, groups, and partners from all over Singapore to this motorcycle mega event of the year.

 

Guest-of-Honour Minister of State Associate Professor Dr Muhammad Faishal Ibrahim with Mr Alvin Chia, Senior Group Director (Traffic & Road Operations), LTA; Mr Bernard Tay, Chairman, SRSC; SAC Daniel Tan, Commander Traffic Police; and five exemplary motorists receiving special awards from Harley-Davidson at SRS 2024

During the event, TP's stakeholders and partners would host talks and activities to encourage the motorcycling community to take proactive measures to keep themselves safe on the roads. In the 2024 edition, TP premiered a new road safety video featuring a delivery rider who met with an accident while rushing to make a delivery in the rain. This emotive video reminds all motorcyclists to prioritise their safety.

 

Screen capture from the 'Ride Safely' video, which urges motorcyclists to prioritise their safety and ensure they return home safely to their loved ones

 

To promote the 'Reward the Sensible Motorists' campaign, Traffic Police visited four towns with special guests: Senior Minister of State Ms Sim Ann; Dr Tan Wu Meng; Ms Yeo Wan Ling; and Minister of State Mr Murali Pillai, who distributed goody bags to motorists demonstrating safe riding habits

TP organises the 'Reward the Riders' campaign which aims to recognise and reward safe riders on the roads. In 2024, TP expanded the campaign to include all motorists, rebranding it as the 'Reward the Sensible Motorists' campaign. Running from 1 April to 30 September 2024, the campaign saw TP officers rewarding motorists who demonstrated safe riding and driving habits with goodie bags. These exemplary road users were also featured on the 'Use Your RoadSense' Facebook page. The campaign highlights motorcyclists and drivers who play an important role in keeping the roads safe for all by adopting good riding and driving habits.

For over six decades, the Traffic Games have been a cherished rite of passage for generations of Singaporeans. Children learn about traffic laws through playing the roles of pedestrians, cyclists, and go-kart drivers. (Photo credit: © SPH Media Limited)

Since 1958, the annual Traffic Games have been a cornerstone of TP's road safety education efforts. The Games continue to play a relevant and crucial role in instilling good road safety habits in our children. Just in 2024, over 16,000 children from 122 primary schools and 15 kindergartens visited the Road Safety Community Park to learn basic traffic rules, like how to cross the road properly. This helps develop good road safety habits from a young age, keeping our children safe on the roads.

STG 2023 – Flag-off by Guest-of-Honour, Mrs Josephine Teo,
Minister for Communications and Information, and Second Minister for Home Affairs

STG 2023 – The champion of the Singapore Traffic Games Challenge
Trophy 2023, Elias Park Primary School

In 2023, to commemorate the 65th anniversary of the STG, TP, SRSC and MOE produced a special postage stamp pack for stakeholders and partners who have contributed significantly to the games. This stamp pack featured photographs of four generations of students participating in the STG, and chronicled various milestones in the games' history.

65th Anniversary Commemorative Stamp Pack

STG 2024 - The children pedalled off on the go-karts as the Guest-of-Honour, Assoc Prof Dr Muhammad Faishal Ibrahim, Minister of State, Ministry of Home Affairs, and Ministry of National Development, and VIPs looked on

Guest-of-Honour Assoc Prof Dr Muhammad Faishal Ibrahim took his signature '0.5 wefie on stage with Mr Bernard Tay, Chairman, SRSC; DAC Lionel Bok, Covering Commander Traffic Police; and students and teachers from Riverside Primary School

The highlight of the event was the premiere of our new road safety video – 'Cross Safely'. This impactful video emphasises the dangers of unsupervised children playing near roads and serves as a stark reminder to family members, guardians, teachers, and caregivers, to always supervise children near roads, and teach them about the dangers of crossing between parked vehicles.

The launched video, 'Cross Safely' urges family members, guardians, teachers, and caregivers, to always supervise children near roads.

TP remains committed to enhancing road safety, especially for children. Together with our stakeholders and partners, let's create safer roads environment for all.

A group photo of Assoc Prof Dr Muhammad Faishal Ibrahim alongside TP and SRSC representatives, with the children at the patrol station calling point.

ADD 2023 - From left: Mr Hong Poh Hin, Chairman, Foochow Coffee Restaurant and Bar Merchants Association; Mr Bernard Tay, Chairman, SRSC; Guest-of-Honour Associate Professor Dr Muhammad Faishal Ibrahim, Minister of State, Ministry of Home Affairs & Ministry of National Development; SAC Daniel Tan, Commander Traffic Police; and Mr Nasen Xavier, President, Singapore Nightlife Business Association

The Anti-Drink & Drive (ADD) campaign is jointly organised by the TP and SRSC every year, to raise awareness about the dangers of drink-driving, and to remind of the importance of making responsible choices, by not driving after drinking, to ensure road safety for all road users.

In 2023, the ADD Campaign was launched by TP and SRSC at the Fountain Square, Clarke Quay. Guest-of-Honour, Assoc Prof Dr Muhammad Faishal Ibrahim, Minister of State, Ministry of Home Affairs and Ministry of National Development was the Guest of Honour. About 100 guests attended the launch.

MOS unveiled the tagline, "Make the Right Choice: Don't Drink and Drive", urging motorists to refrain from driving if they intend to consume alcohol. The tagline was also printed on various collaterals such as posters, car decals and drinks coasters for use in TP's engagements.

ADD 2024 - Launch of the campaign. From left: Mr Nasen Thiagarajan, President, Singapore Nightlife Business Association; SAC Daniel Tan, Commander Traffic Police; Guest-of-Honour Associate Professor Dr Muhammad Faishal Ibrahim; Mr Bernard Tay, Chairman, SRSC; and Ms Michelle Koh, Executive Director, Singapore River One

In 2024, Traffic Police (TP), with support from the Singapore Road Safety Council, Singapore Nightlife Business Association and Singapore River One, launched the Anti-Drink & Drive (ADD) Campaign 2024 at Clarke Quay Fountain Square. Associate Professor Muhammad Faishal Ibrahim, Minister of State for the Ministry of Home Affairs and Ministry of National Development, was the Guest of Honour. Partners and guests witnessed the launch of this important annual event.

ADD 2024 - Guest-of-Honour Assoc Prof Dr Muhammad Faishal Ibrahim took his signature '0.5 wefie' on stage with VIPs, partners and guests who witnessed the launch of this year's Anti-Drink & Drive campaign.

The 2024 campaign highlights TP's close collaboration with business associations. Representing around 600 food and beverage, entertainment and nightlife outlets in Singapore, these associations play a crucial role in promoting responsible drinking and the anti-drink & drive message to their patrons.

At the launch, TP also premiered a touching road safety video illustrating the irreversible consequences of impaired driving. To continue public education efforts during the festive season, the video will be screened on various outdoor media platforms, such as digital billboards, bus stops and lift lobbies, as well as on social media platforms.

ADD 2024 - TP premiered an emotive road safety video illustrating the irreversible consequences of impaired driving

Road Safety Storybook for Preschoolers - Road Safety with Kay and Bear Bear

From Left to Right: Senior Assistant Commissioner of Police Daniel Tan, Commander Traffic Police, Associate Professor Muhammad Faishal Ibrahim, Minister of State, Ministry of Home Affairs and Ministry of National Development, Mr Bernard Tay, Chairman, Singapore Road Safety Council, Mr Ng Khee Siong, Managing Director, Inchcape Singapore

Traffic Police (TP) and Singapore Road Safety Council (SRSC) collaborated with Toyota Singapore, to produce a storybook for young children titled “Road Safety with Kay and Bear Bear”. Launched by Associate Professor Muhammad Faishal Ibrahim, Minister of State for Home Affairs and National Development on 17 November 2023 at the SRSC Gala Dinner, this road safety themed storybook follows Kay and Bear Bear on a colourful adventure to a surprise birthday party at the park.

Through the vibrant illustrations and affable characters such as TP’s Khai and Rachel and the SRSC’s Zebra Family, the storybook aims to inculcate good road safety habits amongst young children in the hope that they will become responsible road users in future.

Copies of “Road Safety with Kay and Bear Bear” have already been distributed to major preschool chains in Singapore such as the MOE kindergartens, PCF Sparkletots and NTUC My First Skool. Parents and caregivers can also borrow “Road Safety with Kay & Bear Bear” from the public libraries or download a digital copy here. Play a part in inculcating good road safety habits in your children.