The annual Anti-Drink Drive Campaign, jointly organised by the Traffic Police (TP) and the Singapore Road Safety Council (SRSC), was held today at the Fountain Square, Clarke Quay. The annual campaign aims to remind motorists to prioritise safety by refraining from driving after consuming alcohol. MOS Faishal was the Guest-of-Honour at this year’s event, where he unveiled a visual bearing the campaign tagline, “Make the Right Choice: Don’t Drink and Drive”. The tagline will be featured on various collaterals such as posters, car decals and coasters, which will be distributed across nightspots, drinking establishments and coffee shops. The Chairman of Foochow Coffee Restaurant and Bar Merchants Association, and the President of Singapore Nightlife Business Association also attended the event. Please refer to Annex A for the design of the visual, and Annex B for photographs of the event.
As part of the campaign, TP also collaborated with the Land Transport Authority to display anti-drink drive messages on electronic boards positioned along the expressways and main roads to remind motorists not to drive if they intend to drink.
Drink-driving is an irresponsible act, posing significant risks to motorists and other road users. TP has consistently observed instances where motorists underestimate the detrimental effects of alcohol or overestimate their alcohol tolerance level, leading to accidents and loss of lives.
For the safety of all road users, motorists should refrain from driving to the venue if they intend to consume alcohol. Instead, they should opt for alternative forms of transport, such as taking a taxi or private hire vehicle, public transport, engaging the services of a valet, or designating a sober friend or family member to send them home.
As we approach the festive season, TP and SRSC would like to wish all motorists a Merry Christmas and a Happy New Year. Amidst the festivities and merry-making, we urge all motorists to continue playing their part and adopt good RoadSense to keep Singapore roads safer for everyone.
The Anti-Drink Drive Campaign 2023 Visual
Anti-Drink Drive Campaign 2023 Event Photographs
Guest-of-Honour, Associate Professor Muhammad Faishal Ibrahim, Minister of State for Ministry of Home Affairs and Ministry of National Development, delivering his speech ▼
From left to right: Launch of campaign visual by Chairman of Foochow Coffee Restaurant and Bar Merchant Association Mr Hong Poh Hin, Chairman SRSC Mr Bernard Tay, MOS Faishal, Commander Traffic Police SAC Daniel Tan, and President of Singapore Nightlife Business Association Mr Nasen Thiagarajan ▼
SINGAPORE POLICE FORCE
30 November 2023 @ 10:40 AM